Justin Timberlake is bringing MySpace back.
In the final moments of Panasonic's press conference at the CES conference in Las Vegas, actor-musician Timberlake took to the stage to announce a revamp of the fallen social network and a new partnership with Panasonic.
"The TV, long before the internet, was our supplier of true word of mouth, our originator of water cooler talk, and now with this exciting partnership of MySpace and Panasonic, we're ready to take television and entertainment to the next step - by upgrading it to the social networking experience," Timberlake said.
By partnering with MySpace, Panasonic is hoping to provide an integrated experience where users can watch TV and interact on the social platform simultaneously through a new app it calls 'MySpace TV'.
"We're giving you the opportunity to connect your friends to your moments as they are actually happening," Timberlake said.
"This is the evolution of one of our greatest inventions - the television - and no we no longer have to crowd around the same one to experience it together."
MySpace TV will give users the opportunity to see what their MySpace friends are watching and will allow users to post comment through the television with the use of smartphone and tablet devices.
Even with the announcement, details on the service remain vague - Panasonic gave no indication of timing or pricing beyond saying the service would be available in "early 2012".
"Historically, social has been about what you have done, possibly what you're doing right now - the future of MySpace is about what you're going to do, about who you're going to become. MySpace TV is the first foray into that future," Timberlake said.
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Source: http://www.bigmouthmedia.com/live/articles/justin-timberlake-brings-myspace-back-.asp/8801/
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