How often do 'friends' see Facebook posts?

As more and more people join the mighty Facebook, it may be easy to complain about the deluge of mundane information you get about your "friends" - but, apparently, users could be seeing a whole lot more.

At the first Facebook Marketing Conference held in New York City this week, the social network revealed just how often posts get seen.

According to the Huffington Post, Facebook has a handy little algorithm that sorts through the cascade of content produced by status updates, picture uploads, link sharing, likes, comments, et al - and a user's News Feed only gets posts that Facebook thinks they'll find amusing.

In real terms, this amounts to Facebook friends only seeing about 16 per cent of what a user posts. And, the same is true for a company's fans.

The percentage, however, varies according to different factors, such as how often someone visits Facebook and how many friends they have.

"That's the average across all posts from all profiles and all pages of all different audience sizes and all different networks," said Chris Cox, Facebook's vice president of product.

"For any given post or given profile owner, you might see a totally different number, but this [number] is to present an order of magnitude."

And, it's an important factor for brands who are seeking to reach customers online via social networking sites. As such, Facebook released the statistics as part of its pitch for a new advertising product - the Reach Generator.

The new tool will help marketers increase the number of Facebook fans who view their content by paying for better placement on the site's homepage, and in users' News Feeds and Facebook's log out screen.

Facebook claims this can help a company increase its footprint from 16 per cent to 75 per cent in a month.


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Source: http://www.bigmouthmedia.com/live/articles/how-often-do-friends-see-facebook-posts-.asp/8979/

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