Recently Google quietly changed the geo footprints formerly called ?metros? into Nielsen� DMA� regions. This means that these metros are 100% aligned with television advertising footprints. This change got me thinking about the interaction between TV advertising and SEM and its increasing significance as more and more people watch TV with a device in hand. [...]
Source: http://www.marketingpilgrim.com/2012/11/5-ways-to-use-tv-in-your-sem-campaigns.html
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