Google has set out to make search act 'more human' and taken its next step toward total search domination with the Knowledge Graph. Previously, Google's algorithm matched keywords with user queries to produce results - the addition of Knowledge Graph will help the search engine better understand 'context'.
"The Knowledge Graph enables you to search for things, people or places that Google knows about - landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more - and instantly get information that's relevant to your query," Google SVP of Engineering Amit Singhal wrote on the company blog.
"This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do."
The Knowledge Graph compiles information from public sources - including Freebase, Wikipedia and the CIA World Factbook - and contains information on more than 500 million objects and uses some 3.5 billion facts.
Search results will be arranged into categories in which the search term has been associated, giving users the ability to zero in on results most relevant to them.
Further, Google will now also provide users with a summary of relevant information on key searches - for example important people - and will also provide what it believes are relevant related searches.
"We've always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want," Singhal said.
"And we can now sometimes help answer your next question before you've asked it, because the facts we show are informed by what other people have searched for."
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Source: http://www.bigmouthmedia.com/live/articles/google-brings-knowledge-graph-to-search.asp/9229/
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