Google is shaking things up in search, as the company announces plans to give its web-search formula its most dramatic makeover to date. According to the Wall Street Journal, in the coming months users will begin to see a lot more than web links when they query the popular search engine. Soon, users will also be presented with "more facts and direct answers" at the top of each results page.
For example, when a user searches "What are the 5 biggest cities in Britain?", rather than being directed to a website, Google instead might simply provide the answer.
The changes to the search engine are set to be among the biggest in Mountain View's history, and according to the WSJ, could significantly affect current page-ranking results. The changes won't see Google replace its keyword-search system, but rather will aim to provide "semantic search" technology to better understand what users are searching for.
According to Google exec Amit Singhal, a search database containing millions of "entities" - made possible with semantic search technology - will help associate and connect these entities with one another - for example, terms like "Google" might be matched with "Larry Page".
The new search, says Mr Singhal, will look "how humans understand the world."
He continued saying that for many searches today "we cross our fingers and hope there's a Web page out there with the answer."
Though plans for "semantic search" are already in the works - Google has been quietly collecting "entities" data for two years - there is no official word on when users might expect the changes to occur.
The process, according to Mr Singhal, is years in the making, and will usher in what he calls "the next generation of search."
The new system is also expected to help Google "better recognize the value of information" on websites, says the Wall Street Journal, and will examine a website looking for information about entities referenced on the page, rather than simply look for keywords.
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Source: http://www.bigmouthmedia.com/live/articles/google-plans-search-revamp.asp/9022/
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