Mountain View's mad men seem to be burning the candle at both ends these days, as Google's suits have just rolled-out new mobile search ad formats hot-off-the-back-of the launch of the firm's new Dynamic Search Ads.
According to an official Google blog post, businesses and marketers will now be able to use search ads to better target and reach mobile-searchers as they use apps and carry-out local searches on-the-go.
Surojit Chatterjee, Google's senior mobile ad product manager, blogged that the firm would now be running customised in-app search ads to connect businesses and brands with searchers using a relevant mobile app - for example, a restaurant chain will now be able to run an a customisable search ad within a given restaurant-finding app.
Chatterjee also let slip that the firm will trial mobile app extensions so businesses can use mobile search ads to direct a searcher to a mobile shopping app (or related app) already installed on their device.
What's more, he also revealed that Google's mad men would be doing more to build local context into mobile ads to help businesses, marketers and advertisers capitalise on local search.
He explained that advertisers and marketers will now be able to target local searchers with circular ads featuring products, deals and special offers as well as with click-to-call ads and hyper local search ads (both launched a year ago).
Chatterjee also noted that proximity will now act as a mobile add ranking factor, with businesses that are physically closer to a mobile searcher's location likely to rank higher than businesses that are further away.
He added: "Mobile search helps people find what they need in a snap. Whether they're choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information.
"Search ads are information - answers - and on mobile devices, they're able to connect people and businesses in new, useful and relevant ways."
Digg | delicious | Reddit | Google | Twitter | Sphinn | StumbleUpon | YahooBuzz | Facebook | Mixx | Contact bigmouthmedia
Source: http://www.bigmouthmedia.com/live/articles/mountain-views-mad-men-tweak-mobile-search-ads-.asp/8524/
affiliate marketing strategies affiliate marketing software affiliate marketing sales affiliate marketing reviews
No comments:
Post a Comment